Campaigns

A campaign is the core unit of Outpilot. Each campaign has:

• One sender — a connected LinkedIn account.
• One lead list — the people the campaign acts on.
• One sequence — the ordered set of steps each lead walks through.

Campaigns can be Active (running), Paused (stopped at the lead’s current step), or Draft (never started).

What’s in this section

Creating a campaign Walkthrough of the wizard — name, sender, lead list, sequence.

Sequence steps reference Every step type — connection request, message, view, like, comment, verify email, branches.

Pacing & limits How Outpilot spreads sends across the day, jitters timing, and respects daily caps.

A/B variants Run multiple message variants on the same step and let Outpilot rotate or pick the winner.

Analytics Per-step funnel, reply rate, acceptance rate, lead-level activity log.

Lifecycle

Draft  ──activate──▶  Active  ──pause──▶  Paused  ──resume──▶  Active
                         │
                         └──complete──▶  Completed (every lead reached the last step)

• Draft — never started. Editing the sequence is unrestricted.
• Active — running. You can edit the sequence; in-flight leads keep their current step’s copy, new sends use the latest.
• Paused — running stopped. Leads stay frozen at their current step. Resume to continue.
• Completed — every lead has reached the final step (or been unenrolled). Can be reactivated by adding more steps or more leads.

When to create one campaign vs. many

One campaign, when:

• The audience shares an obvious commonality (same role, same niche).
• The same opener works.
• You’re A/B testing copy variants — use variants, not separate campaigns.

Multiple campaigns, when:

• The opener needs different framing per audience (founders vs. CMOs).
• You want different cadence (weekly vs. daily).
• You want different senders (e.g. founder vs. SDR persona).

Editing a running campaign

You can edit a sequence on an Active campaign. Rules:

• Adding steps to the end — leads currently at the (old) last step pick up the new steps next.
• Editing existing copy — applies to all future sends. Leads who’ve already received the old copy aren’t re-sent.
• Removing steps — leads currently at the removed step jump to the next surviving step.
• Re-ordering steps — possible but discouraged; leads in flight may skip a step depending on where they were.

When in doubt, pause first, edit, then resume.